You'll never achieve success if you set up a general website promoting products that treat a variety of health, wellness and beauty problems. You're going up against far too many competing sites.
And you'll never be able to write the kind of highly targeted sales copy you need to attract qualified visitors to your site. For example, someone who's looking for organic wrinkle cream isn't in the same market as someone looking for a naturopathic treatment for Crohn's disease--and you can't build a website that effectively sells to both of those people. So if you want a chance at competing in these incredibly large markets, you need to do three things: focus, focus and focus.
1. Focus on your individual product pages, not on your main homepage.
2. Focus on one specific problem that each of those individual products solves.
3. Focus your pay-per-click and search marketing efforts so that every ad and article you write addresses that one specific problem and takes visitors straight to the landing page for the product that solves that problem.
In other words, you need to divide and conquer. The best way to guarantee your online success is to make sure each of your affiliate product pages appeals to a highly targeted group of people. The more targeted your affiliate product pages, the more easily you'll be able to:
• Speak directly to your target market;
• Rank in the search engines for your keywords;
• Dominate a corner of your market; and
• Establish yourself as an expert in your field.
So start off by looking at one product at a time. Look at the different health or beauty problems it claims to solve. Then determine which of these problems a significant number of people are actively trying to solve.
Source: Derek Gehl CEO - IMC
Reginald Ofori - is an affiliate marketer for Internet Marketing Center an internet marketing firm that has helped thousands of people learn to start and run their own online businesses. Internet Marketing Center (IMC)comprehensive Insider Secrets to Marketing Your Business on The Internet -- Version 2008 system internet marketing guide, covers all aspects of growing a real and profitable business in a step-by-step format.
IMC's Internet Entrepreneur Club gives online businesses elite access to IMC's Advanced Mentoring Team. It features monthly live Q&A calls, interviews with industry heavyweights and the Idea File marketing update newsletter. It's all built around a forum where mentors provide personalized answers to business questions.
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